Does anyone else out there not like the new logo for the Target brand. Up&Up? I don't like it and I find it confusing. Take this example: I got a new coupon booklet in the mail with coupons for Up&Up products, but the page hurts my eyes and I have to search for what the item is and how much is taken off with the coupon:
I liked the old logo where it would say "Compared to Pampers" or "Compared to Quilted Northern".
Maybe I'm being picky, I don't know but I don't like it. And the Wal-Mart brand changed their logo, too! I think the "Great Value" brand looks very cheap now. It makes me feel like getting crayons and coloring in "GREAT":
14 comments:
You are going to think I am lying, but I was just at Target today to buy some formula. I use the Target brand. When I went to find the one I needed I thought the same thing about the new logo...dont like it at all! And how do you get those coupons? I saw someone else in Target with them. I have signed up for everything possible at Target even a baby registry, but never get those coupon books in the mail. WHAT GIVES?!
OH my gosh! I got the same coupon booklet in the mail and was thinking the same thing!
Firstly, "up & up" makes me think "hmmm...their prices must be going up and up"...
I think it's so tacky. WAY too many arrows!
And I hear ya on the Wal-Mart logo. "Great Value"- wow...I wonder how many meeting it took to come up with that genious logo.
It makes me feel like I'm buying Government issued crackers or something!
I agree!!! I got the same book and threw it out because it looked so crazy!
My first time seeing the new WalMart brand products was a box of Rice Chex and I thought it looked really good. Then as I saw it on everything else I started to think it looked really bad. Now I don't like it on anything. They PAY PEOPLE to come up with these things and this is the BEST they could come up with?? Seriously?!
Donna, that is hilarious! Just like the other gals, I thought the same thing about that coupon book. I literally sat it aside because I couldn't concentrate and figure out the products...thought it was maybe me being preoccupied but when I went back later it was still too overwhelming...I literally threw it away today. I wonder if they did some focus group because I can't imagine people loving it. And HILARIOUS about the Walmart brand. At least they went the simple route and you can read it...
YES! I don't care for the logo at all!! All those arrows make it too busy and you have to flip the coupon over to actually be able to see what it is for and the amount!
Ditto, ditto, ditto! I got the same coupon booklet and thought it was super busy. The WalMart logo is definitely cheap looking . . . you think someone would come up with something to make their product MORE appealing and LESS expensive. Guess they didn't have many of gals like us on the research panel! :)
I totally agree with you all too. Donna, you have such a way with describing things. However, it MUST be working somewhere. I'm sure they did many focus groups and research design before they changed everything!
When Kate sees the logo in Target, she says, "K!" I guess to her, it looks like the letter K! LOL!
I got that same coupon book, and there are some decent deals in there. I have tried the Target diapers recently, and they are pretty good. Tanna says he prefers them because of the way they fasten--something about the stretchiness or something.
Oh dear, I'm gonna have to be honest. I think it's all a part of the Obama administration's plan to make everything look "equal" across the board. I am not even kidding, I was in Wal-mart, saw the off brand items and I felt like I was in a socialist country. It reminded me of being in Russia.
On a lighter note...maybe all of these coupon savvy women have made a huge dent and Target came up with this crazy logo to make it more confusing to us. Well, I guess that's another conspiracy isn't it? I'm on a roll!
Donna, I am right there with you. When I got the coupon book my eyes started bugging out. I think less is more when it comes to corporate logos and it is WAY to busy. I haven't seen any of the new Great Value logo items in person, but based on your photo I agree...give Caroline a crayon and let her at those boxes!
Wow! I'm glad to know that I'm not being superficial and everyone else is thinking the same things!!
Angela, that is EXACTLY what the Great Value logo looks like--a Russian, communistic logo!!
I'm LOL at Angela's comment but it's SO TRUE!!! You're a smart girl Angela! This is the first time I'm seeing either of the logo's. I don't get those coupon books either. :(
OK, only on your blog can we go from cheesy marketing and bad packaging to socialism and Russian domination. HA!
I haven't seen the Target coupon book but I HATE the Great Value brand stuff. I was at the WM Neighborhood Market the other day and couldn't find anything because it all looked so generic and sterile and unappetizing.
Ya'll should call Target corporate. More than likely, you'll get something free out of it!
Post a Comment